Leadpages vs Unbounce Pricing 2026: Landing Page Builders Compared

Leadpages starts at $37/month. Unbounce starts at $64/month. Both build landing pages, pop-ups, and sticky bars. The pricing gap looks straightforward until you factor in the key difference: Leadpages has unlimited traffic. Unbounce caps your visitors.

That single distinction changes the math for every business running paid ads.

Side-by-side pricing

Feature	Leadpages Standard	Unbounce Build	Leadpages Pro	Unbounce Experiment	Unbounce Optimize
Annual price	$37/mo	$64/mo	$74/mo	$112/mo	$161/mo
Monthly price	$49/mo	$99/mo	$99/mo	$149/mo	$249/mo
Landing pages	Unlimited	Unlimited	Unlimited	Unlimited	Unlimited
Monthly visitors	Unlimited	20,000	Unlimited	30,000	50,000
Domains	1	1	3	2	5
A/B testing	No	No	Yes	Yes	Yes
Smart Traffic (AI)	No	No	No	No	Yes
Pop-ups & bars	Yes	Yes	Yes	Yes	Yes
Users	1	1	3	3	5

The visitor limit factor

This is the single biggest pricing consideration between these two tools.

Leadpages: Unlimited visitors on every plan. Run as much traffic as your ad budget allows.

Unbounce: Capped at 20,000 visitors on Build, 30,000 on Experiment, 50,000 on Optimize. Overages are charged separately.

Why this matters: If you’re running paid ads to landing pages, traffic volume is unpredictable. A successful Facebook campaign can send 10,000 visitors in a week. On Unbounce Build (20K limit), two good weeks burns your monthly allowance.

Real scenario: A small business spending $2,000/month on Google Ads driving traffic to a landing page might get 15,000–30,000 clicks. That’s fine on Unbounce Build some months — and over the limit other months. On Leadpages, you never think about it.

A/B testing costs compared

A/B testing is essential for landing page optimization, but neither tool includes it on their cheapest plan:

Tool	Cheapest plan with A/B testing	Annual price
Leadpages Pro	$74/mo	$888/year
Unbounce Experiment	$112/mo	$1,344/year

Leadpages Pro saves you $456/year for A/B testing capability. And you still get unlimited traffic.

Unbounce’s Smart Traffic advantage

Unbounce’s one genuine differentiator is Smart Traffic — AI that automatically routes visitors to the landing page variant most likely to convert them, based on attributes like device, location, and behavior.

This isn’t just A/B testing. Smart Traffic works with as little as 50 visits per variant and continuously optimizes without you manually picking winners. Unbounce claims it improves conversions by 30% on average.

The catch: Smart Traffic requires the Optimize plan at $161/month (annual). That’s $1,932/year — $1,044 more than Leadpages Pro with A/B testing. Smart Traffic needs to generate significant conversion improvements to justify that gap.

Is it worth it? If your landing pages generate enough revenue that a 20–30% conversion lift means thousands of dollars monthly, the $161/month pays for itself easily. If you’re generating moderate traffic with moderate revenue, stick with manual A/B testing on Leadpages Pro.

Builder experience compared

Leadpages: Drag-and-drop editor with 250+ templates. Straightforward, fast, and beginner-friendly. Templates are modern and conversion-focused. Includes AI headline and image generation (credit-based).

Unbounce: Two editors — Classic Builder (drag-and-drop) and Smart Builder (AI-assisted). More design flexibility than Leadpages, especially for custom layouts. But the learning curve is steeper, and the dual-builder approach can be confusing for new users.

For most users, both builders get the job done. Unbounce has a slight edge on design flexibility; Leadpages has a clear edge on simplicity.

Who should choose which

Choose Leadpages if:

• You run paid ads and need unlimited traffic without worrying about caps
• You want A/B testing without a $112+/month commitment (Leadpages Pro at $74/mo)
• You’re a beginner who wants a simple, fast page builder
• Budget is a primary concern — Leadpages is cheaper at every feature level
• You need payments built into landing pages (Pro plan)

Choose Unbounce if:

• You have high-value conversions where Smart Traffic’s AI optimization justifies the premium
• You need advanced page design flexibility beyond what templates offer
• You’re an agency managing multiple clients (Agency plan with sub-accounts)
• Your monthly traffic is under 20,000 visitors (Build plan’s limit doesn’t constrain you)

The verdict

For most small businesses and marketers, Leadpages Pro ($74/mo annual) is the better value. You get unlimited landing pages, unlimited traffic, A/B testing, payments, and 3 domains. No visitor caps to worry about.

Unbounce justifies its premium only at the Optimize tier ($161/mo), where Smart Traffic provides genuinely unique AI-powered conversion optimization. If your landing pages generate enough revenue that a 20-30% conversion lift is worth $87/month more than Leadpages, Unbounce earns its price. For everyone else, Leadpages delivers more for less.

Read the full breakdowns: Leadpages pricing | Unbounce pricing

---

Pricing sourced from Leadpages and Unbounce official pricing pages. Last checked February 2026.